Selling Asia to the World

Publicity and promotional campaign for the Asian Marketing Effectiveness Awards 2011.









Art Director: Janson Choo

The Power of Media

Call-for-entry and promotional campaign for the Singapore Media Awards 2010.

PRINT:






OUTDOOR:






GUERILLA:
video

VIRAL:
video

E-DM:


NTUC Income's Flood campaign

So the quickest ad I've ever written became also the most talked about.



Caused quite a bit of a stir.









And a month later, we helped NTUC Income tell everyone that they'd walked the talk. Nice.

Making it different. Making a difference.

The new brand of NTUC Income – Made Different.












ART DIRECTORS: Kek Hoon Pin, Janson Choo

Meet the Levi's Modern Originals

A through-the-line idea for the Asia-Pacific region, to launch the Levi's 'Modern Originals' collection. Was particularly interesting to collaborate with Asian talents that we recognised as "modern originals" in their own right, and a good experience of 'co-creating' with creatives from other fields.











ART DIRECTOR: Kek Hoon Pin

Heat of the Season

Warming things up with the season's hottest looks, for G2000's Christmas Collection.





ART DIRECTOR: Khoo Meng Hau

Opportunistic Marketing

A sales promotion for Strip, a local chain of waxing salons... with a faux political slant. Clients loved the idea; was good fun. Even managed to generate a bit of online chatter.





Street Art



Going guerilla with street art.

video

Watch the video.

ART DIRECTOR: Khoo Meng Hau

If not for you, how about them?

video

ART DIRECTORS: Khoo Meng Hau, Vincent Lee
FILM DIRECTOR: Eric Khoo
PRODUCTION: Zhao Wei Films

The Review-O-Matic!

video

Viral film for ihaveanidea.com's Portfolio Night Singapore

CLIENT: ihaveanidea.com, Portfolio Night
OTHER CREATIVE: Keith Kwek
DIRECTOR/PRODUCTION: Jeevan/Monochromatic Pictures

QUIT: Shock TV

video

CLIENT: Health Promotion Board
AGENCY: DDB
CREATIVE DIRECTOR: Terrence Tan
ART DIRECTOR: Khoo Meng Hau
PRODUCTION: Shooting Gallery Asia

QUIT: Extending the big idea.



Guerilla stunt bringing Singaporeans face to face with the deadly effects of smoking.



Giving smokers a free gift they would never refuse.



Outdoor poster featuring tear-away strips.

CLIENT: Health Promotion Board
ART DIRECTOR: Khoo Meng Hau

The Power of Music

video

video

CLIENT: Mediacorp Radio
ART DIRECTOR: Errol Tan
ADDITIONAL CREATIVE: Jeremy Filgate
FILM DIRECTORS: Eric Khoo, Adrian Tan
PRODUCTION: Zhao Wei Films

WYHIWYG





CLIENT: AMX Audiophiles
ART DIRECTOR: Errol Tan
PHOTOGRAPHER: Charles Chua