The Work

Selling Asia to the World

Publicity and promotional campaign for the Asian Marketing Effectiveness Awards 2011.

Art Director: Janson Choo

The Power of Media

Call-for-entry and promotional campaign for the Singapore Media Awards 2010.

PRINT:

OUTDOOR:

GUERILLA:

VIRAL:

E-DM:

NTUC Income's Flood campaign

So the quickest ad I've ever written became also the most talked about.

Caused quite a bit of a stir.

And a month later, we helped NTUC Income tell everyone that they'd walked the talk. Nice.

Making it different. Making a difference.

The new brand of NTUC Income – Made Different.

ART DIRECTORS: Kek Hoon Pin, Janson Choo

Meet the Levi's Modern Originals

A through-the-line idea for the Asia-Pacific region, to launch the Levi's 'Modern Originals' collection. Was particularly interesting to collaborate with Asian talents that we recognised as "modern originals" in their own right, and a good experience of 'co-creating' with creatives from other fields.

ART DIRECTOR: Kek Hoon Pin

Heat of the Season

Warming things up with the season's hottest looks, for G2000's Christmas Collection.

ART DIRECTOR: Khoo Meng Hau

Opportunistic Marketing

A sales promotion for Strip, a local chain of waxing salons... with a faux political slant. Clients loved the idea; was good fun. Even managed to generate a bit of online chatter.

Street Art

Going guerilla with street art.

Watch the video.

ART DIRECTOR: Khoo Meng Hau

If not for you, how about them?

ART DIRECTORS: Khoo Meng Hau, Vincent Lee
FILM DIRECTOR: Eric Khoo
PRODUCTION: Zhao Wei Films

The Review-O-Matic!

Viral film for ihaveanidea.com's Portfolio Night Singapore

CLIENT: ihaveanidea.com, Portfolio Night
OTHER CREATIVE: Keith Kwek
DIRECTOR/PRODUCTION: Jeevan/Monochromatic Pictures