tag:blogger.com,1999:blog-83038549826572831112011-07-31T10:32:52.520+08:00A collection of some of my ideas.Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.comBlogger251100tag:blogger.com,1999:blog-8303854982657283111.post-12627379443120746952011-05-25T10:01:00.007+08:002011-05-25T10:13:19.237+08:00So the quickest ad I've ever wrote became also the most talked about. Nice.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-OMd1wqrC-zI/TdxjY4XXtXI/AAAAAAAAAI8/W6krigglIkQ/s1600/Untitled.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 258px;" src="http://1.bp.blogspot.com/-OMd1wqrC-zI/TdxjY4XXtXI/AAAAAAAAAI8/W6krigglIkQ/s320/Untitled.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5610468514895213938" /></a><br /><br />Caused a bit of a stir. Also nice.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-KcsUujQGbdY/TdxkG127-NI/AAAAAAAAAJE/lxwwhIn2X0k/s1600/fb.jpg"><img style="cursor:pointer; cursor:hand;width: 293px; height: 221px;" src="http://1.bp.blogspot.com/-KcsUujQGbdY/TdxkG127-NI/AAAAAAAAAJE/lxwwhIn2X0k/s320/fb.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5610469304496290002" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-79-JRPJTtj0/Tdxkodo8_RI/AAAAAAAAAJM/APUx9MyQqZw/s1600/fb2.jpg"><img style="cursor:pointer; cursor:hand;width: 264px; height: 272px;" src="http://4.bp.blogspot.com/-79-JRPJTtj0/Tdxkodo8_RI/AAAAAAAAAJM/APUx9MyQqZw/s320/fb2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5610469882110737682" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-yYlxyVu475A/TdxkyGcb-aI/AAAAAAAAAJU/AzZAY52pUos/s1600/tweet1.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 222px;" src="http://2.bp.blogspot.com/-yYlxyVu475A/TdxkyGcb-aI/AAAAAAAAAJU/AzZAY52pUos/s320/tweet1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5610470047682918818" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-GLKgbxtF9BY/TdxlK8rijBI/AAAAAAAAAJc/bz2OM_R7rK8/s1600/NTUC_SundayTime200610.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 166px;" src="http://4.bp.blogspot.com/-GLKgbxtF9BY/TdxlK8rijBI/AAAAAAAAAJc/bz2OM_R7rK8/s320/NTUC_SundayTime200610.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5610470474558639122" /></a><br /><br />And a month later, NTUC Income showed everyone that they walked the talk. Very nice.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-15hjVUZj7ro/Tdxllh7-3BI/AAAAAAAAAJk/S6mGIP_q5fQ/s1600/followup.jpg"><img style="cursor:pointer; cursor:hand;width: 194px; height: 320px;" src="http://3.bp.blogspot.com/-15hjVUZj7ro/Tdxllh7-3BI/AAAAAAAAAJk/S6mGIP_q5fQ/s320/followup.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5610470931236314130" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-1262737944312074695?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-77106634037829421202010-06-21T15:08:00.000+08:002010-06-21T15:28:50.388+08:00NTUC Income was long overdue for a re-brand, and we (BBH) stepped in with an integrated brand overhaul that was... well, for lack of a better term... made different. <br /><br />To me, this campaign is a nice testament to the effectiveness of solid brand strategy and category-busting creative thinking working in tandem. And kudos to NTUC Income for having the vision and courage to stand apart, and embrace all that makes them different. <br /><br />Of course, I was also very pleased with how the campaign's strategy, positioning and tone-of-voice meant I was to enjoy many, many opportunities to write great copy.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8ShZlGyoI/AAAAAAAAAHc/emEHmKh0KFY/s1600/ntuc+pen.jpg"><img style="cursor:pointer; cursor:hand;width: 194px; height: 320px;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8ShZlGyoI/AAAAAAAAAHc/emEHmKh0KFY/s320/ntuc+pen.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485123236172057218" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8SiovRnLI/AAAAAAAAAHs/NvKXECFdD_k/s1600/ntuc+flowers.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 294px;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8SiovRnLI/AAAAAAAAAHs/NvKXECFdD_k/s320/ntuc+flowers.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485123257421110450" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8SiLbpSkI/AAAAAAAAAHk/FbvMp_s0jX8/s1600/ntuc+dna.jpg"><img style="cursor:pointer; cursor:hand;width: 194px; height: 320px;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8SiLbpSkI/AAAAAAAAAHk/FbvMp_s0jX8/s320/ntuc+dna.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485123249554147906" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/TB8SjlESzJI/AAAAAAAAAH8/YWSlywgca8I/s1600/newspaper-ssbd.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/TB8SjlESzJI/AAAAAAAAAH8/YWSlywgca8I/s320/newspaper-ssbd.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485123273615395986" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8SjEZRiYI/AAAAAAAAAH0/sZb5qyNzdiM/s1600/newspaper-md.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8SjEZRiYI/AAAAAAAAAH0/sZb5qyNzdiM/s320/newspaper-md.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485123264845023618" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8THiM5IuI/AAAAAAAAAIk/rx0FD04IcB8/s1600/NTUC+TRAVEL+PHONE+BOOTH+-+Clementi.jpg"><img style="cursor:pointer; cursor:hand;width: 240px; height: 320px;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8THiM5IuI/AAAAAAAAAIk/rx0FD04IcB8/s320/NTUC+TRAVEL+PHONE+BOOTH+-+Clementi.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485123891321447138" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8THBLTREI/AAAAAAAAAIc/douinotTxZI/s1600/62m2.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 183px;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8THBLTREI/AAAAAAAAAIc/douinotTxZI/s320/62m2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485123882456400962" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8TGnuL4oI/AAAAAAAAAIU/TQEudweY1uk/s1600/P1060809.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8TGnuL4oI/AAAAAAAAAIU/TQEudweY1uk/s320/P1060809.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485123875623395970" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/TB8TGMm81lI/AAAAAAAAAIM/lqGp64uVj7E/s1600/IMG_1222.JPG.jpeg"><img style="cursor:pointer; cursor:hand;width: 256px; height: 320px;" src="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/TB8TGMm81lI/AAAAAAAAAIM/lqGp64uVj7E/s320/IMG_1222.JPG.jpeg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485123868345292370" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8TFIXF8xI/AAAAAAAAAIE/OftGyOUMh8w/s1600/IMG_1220.JPG.jpeg"><img style="cursor:pointer; cursor:hand;width: 256px; height: 320px;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8TFIXF8xI/AAAAAAAAAIE/OftGyOUMh8w/s320/IMG_1220.JPG.jpeg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485123850025169682" /></a><br /><br />CLIENT: NTUC Income<br />AGENCY: BBH Asia-Pacific<br />CREATIVE DIRECTOR: Steve Elrick<br />ART DIRECTOR: Kek Hoon Pin<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-7710663403782942120?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-3556411835578747902010-06-21T15:04:00.000+08:002010-06-21T15:06:07.732+08:00A through-the-line campaign that made its rounds across Asia-Pacific, for the Levi's 'Modern Originals' collection. Was particularly interesting because the idea was a collaborative one – we selected Asian talents that we recognised as "modern originals" in their own right to be part of the campaign. A good example of co-creation with creatives from other fields, and a great experience overall. <br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8KxORFDhI/AAAAAAAAAGc/uDQmTurfSXU/s1600/zzy4.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8KxORFDhI/AAAAAAAAAGc/uDQmTurfSXU/s320/zzy4.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485114711920152082" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/TB8Kwh3I-1I/AAAAAAAAAGU/xuOGJEV5IJo/s1600/zzy3.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/TB8Kwh3I-1I/AAAAAAAAAGU/xuOGJEV5IJo/s320/zzy3.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485114700000197458" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/TB8KwXt5_-I/AAAAAAAAAGM/hOhXx-SEl1c/s1600/PRINT-H-YW+APD.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/TB8KwXt5_-I/AAAAAAAAAGM/hOhXx-SEl1c/s320/PRINT-H-YW+APD.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485114697277112290" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8Kv-yMffI/AAAAAAAAAGE/B-2XP_86ytE/s1600/PRINT-H-SULUMI.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8Kv-yMffI/AAAAAAAAAGE/B-2XP_86ytE/s320/PRINT-H-SULUMI.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485114690584215026" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8Kuqy1CPI/AAAAAAAAAF8/hQ8JrWigKuI/s1600/PRINT-H-ZZY.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8Kuqy1CPI/AAAAAAAAAF8/hQ8JrWigKuI/s320/PRINT-H-ZZY.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485114668038293746" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/TB8LIcs3AiI/AAAAAAAAAG8/VGc8T1l1a0Y/s1600/YW+STICKER.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 224px;" src="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/TB8LIcs3AiI/AAAAAAAAAG8/VGc8T1l1a0Y/s320/YW+STICKER.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485115110931759650" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8LHuWjIxI/AAAAAAAAAG0/cCE_lrfQA74/s1600/SULUMI+STICKER.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8LHuWjIxI/AAAAAAAAAG0/cCE_lrfQA74/s320/SULUMI+STICKER.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485115098490151698" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/TB8LGKXAETI/AAAAAAAAAGs/BrdLZId1QuM/s1600/bag.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 249px;" src="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/TB8LGKXAETI/AAAAAAAAAGs/BrdLZId1QuM/s320/bag.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485115071648502066" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8LFUBC01I/AAAAAAAAAGk/6IEhyIuAcj4/s1600/CD+LABEL.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 138px;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8LFUBC01I/AAAAAAAAAGk/6IEhyIuAcj4/s320/CD+LABEL.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485115057060893522" /></a><br /><br />CLIENT: Levi's (Asia)<br />AGENCY: BBH Asia-Pacific<br />CREATIVE DIRECTOR: Steve Elrick<br />ART DIRECTOR: Kek Hoon Pin<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-355641183557874790?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-7272046463239573862010-06-21T14:54:00.000+08:002010-06-21T15:03:24.954+08:00Warming things up with the season's hottest looks, for G2000's Christmas Collection.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8NHtDDlaI/AAAAAAAAAHU/lgE0TAtjvgw/s1600/IMG_1164.jpg"><img style="cursor:pointer; cursor:hand;width: 240px; height: 320px;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/TB8NHtDDlaI/AAAAAAAAAHU/lgE0TAtjvgw/s320/IMG_1164.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485117297163212194" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8NG9vQM7I/AAAAAAAAAHM/zGGMy7XNZ44/s1600/IMG_1168.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/TB8NG9vQM7I/AAAAAAAAAHM/zGGMy7XNZ44/s320/IMG_1168.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485117284463686578" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/TB8NFgBiuvI/AAAAAAAAAHE/8HUKmDdkDXg/s1600/melting+candle.jpg"><img style="cursor:pointer; cursor:hand;width: 240px; height: 320px;" src="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/TB8NFgBiuvI/AAAAAAAAAHE/8HUKmDdkDXg/s320/melting+candle.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5485117259307465458" /></a><br /><br />CLIENT: Wing Tai (G2000)<br />AGENCY: DDB<br />CREATIVE DIRECTOR: Terrence Tan<br />ART DIRECTOR: Khoo Meng Hau<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-727204646323957386?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-57765083889780015122008-11-23T20:13:00.000+08:002010-06-21T14:39:13.859+08:00A sales promotion for Strip, a local chain of waxing salons... with a faux political slant. Clients loved the idea; was good fun. Even managed to generate a bit of online chatter.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/SSlLctbO9_I/AAAAAAAAAEw/zc5jkjLx0zU/s1600-h/IMG_0499.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/SSlLctbO9_I/AAAAAAAAAEw/zc5jkjLx0zU/s320/IMG_0499.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5271827795416119282" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/SSlK-je0eBI/AAAAAAAAAEo/FzSpHnO0UB0/s1600-h/IMG_0498.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/SSlK-je0eBI/AAAAAAAAAEo/FzSpHnO0UB0/s320/IMG_0498.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5271827277350729746" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/SSlNFnotMfI/AAAAAAAAAE4/_MUoUXvzv6w/s1600-h/RIMG1799.JPG"><img style="cursor:pointer; cursor:hand;width: 320px; height: 230px;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/SSlNFnotMfI/AAAAAAAAAE4/_MUoUXvzv6w/s320/RIMG1799.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5271829597748277746" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/SStqorAD_lI/AAAAAAAAAFQ/pEO7Yhv_13E/s1600-h/Picture+1.png"><img style="cursor:pointer; cursor:hand;width: 320px; height: 200px;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/SStqorAD_lI/AAAAAAAAAFQ/pEO7Yhv_13E/s320/Picture+1.png" border="0" alt=""id="BLOGGER_PHOTO_ID_5272425035737595474" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/SSlNWSIJzWI/AAAAAAAAAFA/ucfnbjbhGh8/s1600-h/Poster+2.jpg"><img style="cursor:pointer; cursor:hand;width: 320px; height: 218px;" src="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/SSlNWSIJzWI/AAAAAAAAAFA/ucfnbjbhGh8/s320/Poster+2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5271829884032372066" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-5776508388978001512?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-53124105756837351262008-09-01T10:12:00.000+08:002008-09-01T10:19:46.175+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/SLtQO2ZeW8I/AAAAAAAAAEY/Eg_8NjRPvG8/s1600-h/KiwiKleen-cleaner.jpg"><img style="cursor:pointer; cursor:hand;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/SLtQO2ZeW8I/AAAAAAAAAEY/Eg_8NjRPvG8/s400/KiwiKleen-cleaner.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5240870807426456514"></a><br /><br />Going guerilla with street art.<br /><br /><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-4d79d084f572ea2c" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v17.nonxt2.googlevideo.com/videoplayback?id%3D4d79d084f572ea2c%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D1BD8E734D4F90B008E99885ED066183AF21069AF.5E1257A921474E1C2102B6384C7E6A252C7A8C7C%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D4d79d084f572ea2c%26offsetms%3D5000%26itag%3Dw160%26sigh%3DZd__gmjGTYh_3l_vvnfiolEdKMk&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v17.nonxt2.googlevideo.com/videoplayback?id%3D4d79d084f572ea2c%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D1BD8E734D4F90B008E99885ED066183AF21069AF.5E1257A921474E1C2102B6384C7E6A252C7A8C7C%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D4d79d084f572ea2c%26offsetms%3D5000%26itag%3Dw160%26sigh%3DZd__gmjGTYh_3l_vvnfiolEdKMk&autoplay=0&ps=blogger"allowFullScreen="true" /></object><br /><br />Watch the video.<br /><br />CLIENT: Sara Lee Singapore (Kiwi Kleen)<br />AGENCY: DDB<br />CREATIVE DIRECTOR: Terrence Tan<br />ART DIRECTOR: Khoo Meng Hau<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-5312410575683735126?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-37696822552501248482008-09-01T10:02:00.000+08:002008-09-01T10:11:56.395+08:00<object width="320" height="266" class="BLOG_video_class" id="BLOG_video-f1920b0fac6d72bb" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v14.nonxt2.googlevideo.com/videoplayback?id%3Df1920b0fac6d72bb%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D24D9A7B37C1A789974AB22B958DC812B18802B0C.239A70C15539963D4D11E1641BDCD86FA5C3298F%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Df1920b0fac6d72bb%26offsetms%3D5000%26itag%3Dw160%26sigh%3DIENcVwBEcEZNXn51fegGbdvS5rU&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v14.nonxt2.googlevideo.com/videoplayback?id%3Df1920b0fac6d72bb%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D24D9A7B37C1A789974AB22B958DC812B18802B0C.239A70C15539963D4D11E1641BDCD86FA5C3298F%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Df1920b0fac6d72bb%26offsetms%3D5000%26itag%3Dw160%26sigh%3DIENcVwBEcEZNXn51fegGbdvS5rU&autoplay=0&ps=blogger"allowFullScreen="true" /></object><br /><br />CLIENT: Health Promotion Board<br />AGENCY: DDB<br />CREATIVE DIRECTORS: Neil Johnson, Terrence Tan<br />ART DIRECTORS: Khoo Meng Hau, Vincent Lee<br />FILM DIRECTOR: Eric Khoo<br />PRODUCTION: Zhao Wei Films<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-3769682255250124848?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-13178428224157970312008-08-30T07:55:00.000+08:002008-09-01T17:25:38.667+08:00<object width="320" height="266" class="BLOG_video_class" id="BLOG_video-bcacd8ac2b5f343b" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v9.nonxt2.googlevideo.com/videoplayback?id%3Dbcacd8ac2b5f343b%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D129F5AEDC0AA6EDC46DFB6176FC5FF8050A80CC9.84F81B3673D4679FD88324CEF3F33A30C69A29A9%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dbcacd8ac2b5f343b%26offsetms%3D5000%26itag%3Dw160%26sigh%3DwlOART4qL0IoFOEmsvn7_-Aspls&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v9.nonxt2.googlevideo.com/videoplayback?id%3Dbcacd8ac2b5f343b%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D129F5AEDC0AA6EDC46DFB6176FC5FF8050A80CC9.84F81B3673D4679FD88324CEF3F33A30C69A29A9%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dbcacd8ac2b5f343b%26offsetms%3D5000%26itag%3Dw160%26sigh%3DwlOART4qL0IoFOEmsvn7_-Aspls&autoplay=0&ps=blogger"allowFullScreen="true" /></object><br /><br />Viral film for ihaveanidea.com's Portfolio Night Singapore<br /><br />CLIENT: ihaveanidea.com, Portfolio Night<br />AGENCY: DDB<br />CREATIVE DIRECTOR: Terrence Tan<br />ADDITIONAL WRITER: Keith Kwek<br />PRODUCTION: Monochromatic Pictures<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-1317842822415797031?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-35136990070354234362008-08-29T16:28:00.000+08:002008-08-29T16:39:29.302+08:00<object width="320" height="266" class="BLOG_video_class" id="BLOG_video-e422050766b709d3" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v8.nonxt4.googlevideo.com/videoplayback?id%3De422050766b709d3%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D3BFD8D7BBE3AE0057FF0942758BCC2CB5185E76A.5A555FC80F18BD9955566FBE3E637B6F21F7E82B%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3De422050766b709d3%26offsetms%3D5000%26itag%3Dw160%26sigh%3DwVytvY_FsKPD9qzfE7Ntw95GvAs&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v8.nonxt4.googlevideo.com/videoplayback?id%3De422050766b709d3%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D3BFD8D7BBE3AE0057FF0942758BCC2CB5185E76A.5A555FC80F18BD9955566FBE3E637B6F21F7E82B%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3De422050766b709d3%26offsetms%3D5000%26itag%3Dw160%26sigh%3DwVytvY_FsKPD9qzfE7Ntw95GvAs&autoplay=0&ps=blogger"allowFullScreen="true" /></object><br /><br />CLIENT: Health Promotion Board<br />AGENCY: DDB<br />CREATIVE DIRECTOR: Terrence Tan<br />ART DIRECTOR: Khoo Meng Hau<br />PRODUCTION: Shooting Gallery Asia<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-3513699007035423436?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-58902788104883445842008-08-29T16:04:00.000+08:002008-08-29T16:26:39.042+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://i23.photobucket.com/albums/b372/katrien78/Deathbed.jpg"><img style="cursor:pointer; cursor:hand;width: 400px;" src="http://i23.photobucket.com/albums/b372/katrien78/Deathbed.jpg" border="0" alt="" /></a><br /><br />Guerilla stunt bringing Singaporeans face to face with the deadly effects of smoking.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://i23.photobucket.com/albums/b372/katrien78/TakeOne.jpg"><img style="cursor:pointer; cursor:hand;width: 400px;" src="http://i23.photobucket.com/albums/b372/katrien78/TakeOne.jpg" border="0" alt="" /></a><br /><br />Giving smokers a free gift they would never refuse.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://i23.photobucket.com/albums/b372/katrien78/CigarettePack.jpg"><img style="cursor:pointer; cursor:hand;width: 400px;" src="http://i23.photobucket.com/albums/b372/katrien78/CigarettePack.jpg" border="0" alt="" /></a><br /><br />Outdoor poster featuring tear-away strips.<br /><br />CLIENT: Health Promotion Board<br />AGENCY: DDB<br />CREATIVE DIRECTOR: Terrence Tan<br />ART DIRECTOR: Khoo Meng Hau<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-5890278810488344584?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-64124747654393553362008-08-29T11:20:00.000+08:002008-08-29T11:29:09.626+08:00<object width="320" height="266" class="BLOG_video_class" id="BLOG_video-57d692239178585b" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v7.nonxt7.googlevideo.com/videoplayback?id%3D57d692239178585b%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D32451B12642163A44BFDCA8E8C2508EFD458E531.9553EF6A8553F508C4B8F9762912F051559B9F3%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D57d692239178585b%26offsetms%3D5000%26itag%3Dw160%26sigh%3DiPTzHsj2xCWN4SawbeOYpQzHeUo&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" 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value="flvurl=http://v9.nonxt2.googlevideo.com/videoplayback?id%3D90083e517f7b71c6%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D15E4F60E4D5FB4518FEF0687C0A65B36BC1924DD.15CFD5F0EF89A94702B2FC2F3A257721B7D8B831%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D90083e517f7b71c6%26offsetms%3D5000%26itag%3Dw160%26sigh%3D7WdFidOOyKSwWkgs9qimYnShQLo&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v9.nonxt2.googlevideo.com/videoplayback?id%3D90083e517f7b71c6%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D15E4F60E4D5FB4518FEF0687C0A65B36BC1924DD.15CFD5F0EF89A94702B2FC2F3A257721B7D8B831%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D90083e517f7b71c6%26offsetms%3D5000%26itag%3Dw160%26sigh%3D7WdFidOOyKSwWkgs9qimYnShQLo&autoplay=0&ps=blogger"allowFullScreen="true" /></object><br /><br />CLIENT: Mediacorp Radio<br />AGENCY: Lowe & Partners<br />CREATIVE DIRECTOR: Andrew Reznik<br />ART DIRECTOR: Errol Tan<br />ADDITIONAL WRITER: Jeremy Filgate<br />FILM DIRECTORS: Eric Khoo, Adrian Tan<br />PRODUCTION: Zhao Wei Films<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-6412474765439355336?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-59662056965966054742008-08-29T11:04:00.000+08:002008-08-29T11:32:05.910+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/SLdpAlQJDGI/AAAAAAAAADQ/b-jKdZy0_bE/s1600-h/waxaffair.jpg"><img style="cursor:pointer; cursor:hand;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/SLdpAlQJDGI/AAAAAAAAADQ/b-jKdZy0_bE/s400/waxaffair.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239772150189591650" /></a><br /><br />CLIENT: Wax Affair<br />AGENCY: DDB<br />CREATIVE DIRECTOR: Terrence Tan<br />ART DIRECTOR: Khoo Meng Hau<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-5966205696596605474?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-39626660481666295122008-08-29T10:32:00.001+08:002008-08-29T10:42:09.818+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/SLdhWIoMoDI/AAAAAAAAACo/k66aKFX4C90/s1600-h/AMX1.jpg"><img style="cursor:pointer; cursor:hand;" src="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/SLdhWIoMoDI/AAAAAAAAACo/k66aKFX4C90/s320/AMX1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239763724369961010" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/SLdhWjOxspI/AAAAAAAAACw/0bXSrz96yhE/s1600-h/AMX2.jpg"><img style="cursor:pointer; cursor:hand;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/SLdhWjOxspI/AAAAAAAAACw/0bXSrz96yhE/s320/AMX2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239763731511095954" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/SLdhXIhiCrI/AAAAAAAAAC4/OSGgmfXE2uA/s1600-h/AMX3.jpg"><img style="cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/SLdhXIhiCrI/AAAAAAAAAC4/OSGgmfXE2uA/s320/AMX3.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239763741521873586" /></a><br /><br />CLIENT: AMX Audiophiles<br />AGENCY: Publicis Singapore<br />ART DIRECTOR: Errol Tan<br />PHOTOGRAPHER: Charles Chua<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-3962666048166629512?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-60699359060230978952008-08-29T07:41:00.000+08:002008-09-01T17:26:43.765+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/SLc4WMogPaI/AAAAAAAAACQ/ZdlxtpVbkc0/s1600-h/Starlight1.jpg"><img style="cursor:pointer; cursor:hand;" src="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/SLc4WMogPaI/AAAAAAAAACQ/ZdlxtpVbkc0/s320/Starlight1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239718645468249506" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/SLc4WZnGI2I/AAAAAAAAACY/ghu-9-A3Hho/s1600-h/Starlight2.jpg"><img style="cursor:pointer; cursor:hand;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/SLc4WZnGI2I/AAAAAAAAACY/ghu-9-A3Hho/s320/Starlight2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239718648952005474" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/SLc4WqNPpRI/AAAAAAAAACg/9CQtG75_1bk/s1600-h/Starlight3.jpg"><img style="cursor:pointer; cursor:hand;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/SLc4WqNPpRI/AAAAAAAAACg/9CQtG75_1bk/s320/Starlight3.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239718653406979346" /></a><br /><br />Speculative print/poster campaign<br /><br />ART DIRECTOR: Errol Tan<br />ADDITIONAL WRITER: Nina Ee<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-6069935906023097895?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-71229419103326139542008-08-28T23:30:00.000+08:002008-08-29T11:33:00.262+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/SLdmA8TnRmI/AAAAAAAAADA/71al9kzsdao/s1600-h/eye+for+detail+2.jpg"><img style="cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/SLdmA8TnRmI/AAAAAAAAADA/71al9kzsdao/s320/eye+for+detail+2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239768857843287650" /></a><br /><br />Executed as Outdoor, Direct Mail and Print.<br /><br />CLIENT: Republic of Singapore Air Force<br />AGENCY: DDB<br />CREATIVE DIRECTOR: Terrence Tan<br />ART DIRECTOR: Cheok Boon Keong<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-7122941910332613954?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-65347892431919096922008-08-28T23:23:00.000+08:002008-08-28T23:29:40.556+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/SLbDsc2BxiI/AAAAAAAAABw/qT9s869dIdw/s1600-h/-1.jpg"><img style="cursor:pointer; cursor:hand;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/SLbDsc2BxiI/AAAAAAAAABw/qT9s869dIdw/s320/-1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239590384916612642" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/SLbDs5mB5sI/AAAAAAAAAB4/sdJUEEX4c54/s1600-h/-2.jpg"><img style="cursor:pointer; cursor:hand;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/SLbDs5mB5sI/AAAAAAAAAB4/sdJUEEX4c54/s320/-2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239590392634140354" /></a><br /><br />CLIENT: Olympus<br />AGENCY: Crush<br />ART DIRECTOR: Errol Tan<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-6534789243191909692?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-3777332473549986682008-08-28T23:06:00.000+08:002008-08-29T11:13:49.783+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/SLdpZF02YiI/AAAAAAAAADY/YHIlZEHdUsg/s1600-h/Stamp-sm.jpg"><img style="cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/SLdpZF02YiI/AAAAAAAAADY/YHIlZEHdUsg/s400/Stamp-sm.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239772571250352674" /></a><br /><br />CLIENT: Singapore Philatelic Museum<br />AGENCY: Publicis Singapore<br />ART DIRECTOR: Errol Tan<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-377733247354998668?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-29096112055382848052008-08-28T23:02:00.000+08:002008-08-29T11:14:51.686+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/SLdpozS1DKI/AAAAAAAAADg/-xDLoYNo79k/s1600-h/sarsLR.jpg"><img style="cursor:pointer; cursor:hand;" src="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/SLdpozS1DKI/AAAAAAAAADg/-xDLoYNo79k/s400/sarsLR.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239772841153727650" /></a><br /><br />CLIENT: Merck Sharp &amp; Dohme<br />AGENCY: Crush<br />ART DIRECTOR: Errol Tan<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-2909611205538284805?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-70332710363869410112008-08-28T18:13:00.000+08:002008-08-28T18:17:16.837+08:00<object width="320" height="266" class="BLOG_video_class" id="BLOG_video-729aef1cf221845e" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v17.nonxt8.googlevideo.com/videoplayback?id%3D729aef1cf221845e%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D2531CB7D2481CA5B315731695782EC8AF387547B.2B3A2F8767EBFCE773C18E3728DE05EC338ED0E4%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D729aef1cf221845e%26offsetms%3D5000%26itag%3Dw160%26sigh%3DhPYDDYpscPWjs9g-I7EwrFy38Es&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v17.nonxt8.googlevideo.com/videoplayback?id%3D729aef1cf221845e%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1329936510%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D2531CB7D2481CA5B315731695782EC8AF387547B.2B3A2F8767EBFCE773C18E3728DE05EC338ED0E4%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D729aef1cf221845e%26offsetms%3D5000%26itag%3Dw160%26sigh%3DhPYDDYpscPWjs9g-I7EwrFy38Es&autoplay=0&ps=blogger"allowFullScreen="true" /></object><br /><br />Speculative TV spot<br /><br />ART DIRECTOR: Errol Tan<br />FILM DIRECTOR: Wee Li-lin<br />PRODUCTION: Kismet Films<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-7033271036386941011?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-51564521610778075512008-08-28T18:10:00.001+08:002008-08-29T07:36:25.280+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/SLc153QgMYI/AAAAAAAAACI/Iutm1Vt7WEM/s1600-h/Gem-Paws.jpg"><img style="cursor:pointer; cursor:hand;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/SLc153QgMYI/AAAAAAAAACI/Iutm1Vt7WEM/s320/Gem-Paws.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239715959670845826" /></a><br /><br />Speculative 3D bus stop shelter poster<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/SLZ593mkYTI/AAAAAAAAABU/zgxqA87IbgQ/s1600-h/BusBack-3D+cat.jpg"><img style="cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/_Yu5Cw_j6xC4/SLZ593mkYTI/AAAAAAAAABU/zgxqA87IbgQ/s320/BusBack-3D+cat.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239509320296849714" /></a><br /><br />3D bus advertisement<br /><br />CLIENT: Nestlé Purina<br />AGENCY: Publicis Singapore<br />ART DIRECTOR: Errol Tan<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-5156452161077807551?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-82512216943530675402008-08-28T18:08:00.001+08:002008-08-28T18:09:57.917+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/SLZ5PMzCHgI/AAAAAAAAABM/OzxHDbjwZaQ/s1600-h/FancyFeast_Mobile.jpg"><img style="cursor:pointer; cursor:hand;" src="http://3.bp.blogspot.com/_Yu5Cw_j6xC4/SLZ5PMzCHgI/AAAAAAAAABM/OzxHDbjwZaQ/s400/FancyFeast_Mobile.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239508518532423170" /></a><br /><br />In-store hanging mobile<br /><br />CLIENT: Nestlé Purina<br />AGENCY: Publicis Singapore<br />ART DIRECTOR: Errol Tan<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-8251221694353067540?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com1tag:blogger.com,1999:blog-8303854982657283111.post-59838464122656205102008-08-28T17:37:00.000+08:002008-08-28T18:06:59.872+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://i23.photobucket.com/albums/b372/katrien78/MissingPoster-Earl.jpg"><img style="cursor:pointer; cursor:hand;width: 320px;" src="http://i23.photobucket.com/albums/b372/katrien78/MissingPoster-Earl.jpg" border="0" alt="" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://i23.photobucket.com/albums/b372/katrien78/MissingPoster-Sniffles.jpg"><img style="cursor:pointer; cursor:hand;width: 320px;" src="http://i23.photobucket.com/albums/b372/katrien78/MissingPoster-Sniffles.jpg" border="0" alt="" /></a><br /><br />Guerilla posters targeting cat owners/lovers.<br /><br />CLIENT: Nestlé Purina<br />AGENCY: Publicis Singapore<br />ART DIRECTOR: Errol Tan<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-5983846412265620510?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-53766598673224593922008-08-28T14:51:00.001+08:002008-08-28T15:03:39.747+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://i23.photobucket.com/albums/b372/katrien78/DJV_1.jpg"><img style="cursor:pointer; cursor:hand;width: 400px;" src="http://i23.photobucket.com/albums/b372/katrien78/DJV_1.jpg" border="0" alt="" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://i23.photobucket.com/albums/b372/katrien78/DJV_2.jpg"><img style="cursor:pointer; cursor:hand;width: 400px;" src="http://i23.photobucket.com/albums/b372/katrien78/DJV_2.jpg" border="0" alt="" /></a><br /><br />CLIENT: Campaign Brief Asia<br />AGENCY: Publicis Singapore<br />ART DIRECTOR: Errol Tan<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-5376659867322459392?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-64950238625911920352008-08-28T14:46:00.000+08:002008-08-29T11:16:59.032+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/SLdp5c57S0I/AAAAAAAAADo/FbYtIfuw8uY/s1600-h/lush.jpg"><img style="cursor:pointer; cursor:hand;" src="http://2.bp.blogspot.com/_Yu5Cw_j6xC4/SLdp5c57S0I/AAAAAAAAADo/FbYtIfuw8uY/s400/lush.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239773127201475394" /></a><br /><br />CLIENT: Mediacorp Radio<br />AGENCY: Lowe & Partners<br />ART DIRECTOR: Errol Tan<br />ADDITIONAL WRITER: Jeremy Filgate<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-6495023862591192035?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0tag:blogger.com,1999:blog-8303854982657283111.post-67579308186556367592008-08-28T14:29:00.000+08:002008-08-29T11:17:41.682+08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/SLdqSZGSQ1I/AAAAAAAAADw/L8ipzrL_XBY/s1600-h/KitKat.jpg"><img style="cursor:pointer; cursor:hand;" src="http://1.bp.blogspot.com/_Yu5Cw_j6xC4/SLdqSZGSQ1I/AAAAAAAAADw/L8ipzrL_XBY/s400/KitKat.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5239773555676300114" /></a><br /><br />CLIENT: Nestle (Singapore)<br />AGENCY: Lowe &amp; Partners<br />ART DIRECTOR: Errol Tan<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8303854982657283111-6757930818655636759?l=theideaphile.blogspot.com' alt='' /></div>Daniel Ko, COPYWRITERhttp://www.blogger.com/profile/14806914353534351238noreply@blogger.com0